Course Overview

As a right-arm of CEO, Chief Marketing Officer (CMO) is facing much more complicated challenges and changes than any other executives. First, the Internet explosion has resulted in brand new operation and communication models; second, as the consumers are becoming increasingly more sophisticated, CMO has to keep exploring their needs and bahaviour patterns; last, with the bottom-line pressure in horizon, CMO needs to make more sensible decision on every marketing effort and keep a keen eye on the input-output ratio. Only those who can sweep away all obstacles in the changing climate can lead their companies away from the bottom of Smiling Curve and to greater success in marketing.